Time for a Catch-Up
Tuesday 23rd June 2015
Going through my recent blog entries, I have noticed a distinctive lack of my own personal student work placement blogs. When I first began at The Spires the plan was initially to do a blog each week (hopefully!) chartering my rise from an inexperienced yet energised university student to a full-fledged sale administrator extraordinaire, however clearly somewhere along the way that plan went awry! The last time I had a post dedicated to my own personal development was at the three month mark so somehow the fact that I am now blogging about myself with slightly less than a month to go, is rather fitting.
Considering my blogging absence you may be wondering what havoc I must have been causing, and it has certainly been a busy few months here at The Spires! Particular news of note for The Spires itself is the continued rolling out of The Apartment Collection – By The Spires, the serviced apartment finding service element of the firm which enables us to source accommodation out with The Spires’ home locations so we can meet guest’s wider needs. As of late, I am attempting to start a “Featured Destination” of the week to get the ball rolling and to provide some travel inspiration for our social media followers so they can see all the locations we can take them. I am also doing this in conjunction with my recently discovered addiction in Infographics as even though they may be a bit old school now, I still find them to be a very attractive means of communicating information which gets the point across while being eye-catching: https://magic.piktochart.com/output/6737572-the-apartment-collection-milton-keynes.
Similarly, other very exciting news is that the opening for the Edinburgh location keeps growing closer and closer, and as a result, we can now happily show some sneak-peeks of our newest apartments which can be found at the dedicated Facebook page here: https://www.facebook.com/TheSpiresEdinburgh. Having been working at The Spires as the plans have increasingly unfolded for Edinburgh, it has definitely been intriguing to witness all the hard work that goes into opening a new location. Of course, I never imagined that it would be an easy venture but looking at how the smallest details need to be thought of, from cushions to toiletries, you realise how every decision is ultimately important as everything goes to create an image of the brand in the customer's mind.
In terms of the personal chaos I have been causing, as well as my usual social media management and email marketing campaigns, a particular task of note is my introduction into the world of segmentation. Recently me and my fellow Sales Administrator, have been tasked with the rather daunting task of going through our databases to segment all entries into groups which share particular common characteristics as this should be indicative of their unique requirements. When first bestowed with this task, my unsuspecting colleague and I were aware that this would be a somewhat timely task although we were quietly confident that we would manage it in three-weeks tops. However, 1.5 months later and still sifting through it, we recognise that we possibly underestimated the magnitude of the challenge that awaited us... Fortunately, it is a challenge that I am enjoying because there is something oddly addictive about it, and from an academic perspective, it is really beneficial to put something in to practise that I have learnt so much about from both high school and university. Sometimes it can feel like all the endless models and theories you encounter at university have no workplace value as no one actually implements them in practise, and that is why it is so satisfying to see them being used in action because it reinforces the value of what you are studying and that those theories do exist for a reason (other than to play mind-torture on students!).
Other things I have been getting up to have included an insight into the world of taking reservations (and therefore the use of a PMS); the scanning of business cards and the creation of promotional materials such as posters for the apartment blocks. These may not sound like the most glamorous of tasks, however I am always really eager to try new things; it is always beneficial to have new tasks to add to that repertoire! The scanning of business cards was a particularly interesting endeavour because it was quite enjoyable to learn all about the possible career options on the tourism stage as well as to gain an insight into some of the international firms that exist. Even though the smallest and most innocuous tasks like scanning business cards can seem quite inconsequential, when you consider them in relation to the sales process and how that prospect’s details could enable them to be converted into a potential lucrative business source, you do realise how it is all the small things that build up the bigger picture. Similarly, even from a learning perspective, so much can be gained. For instance, as a young university student anxiously holding on to the sides of that career ladder, teetering precariously on the first rung, it is really insightful to see all the different formatting of business cards and how an effective business card means that not only is it memorable and conveys all that it needs to, but it is also capable of being easily scanned so that the details can be stored. The same goes for the development of the promotional materials I created, because even though it does not necessarily require a high level of skill, a poster is something that will be viewed by the public and every single touch-point from a poster to a direct customer interaction communicates something about the brand and you want it to be consistent with the values upheld by the firm.
Therefore, with five months up and one month to go, you might be able to see how contemplative and reflective I have become. The university report I have to write may also have something to do with why my mind has reached the point of micro-analyzing the importance of tasks like scanning business cards. It is akin to the days back in high school when you had to explain everything down to the symbolic importance of why the author made the curtains blue; there has to be a reason behind everything. In a sense however, that is what my placement has taught me, that there is a reason for every task you complete-particularly in the hospitality industry where even the smallest of actions influences the customer journey and therefore the over-riding success of the firm.
Ultimately, unless I manage to do something utterly catastrophic in my remaining 4 weeks (I still have time to delete all the contacts in the CRM by accident or potentially sell a room for £1...), I can already say with confidence that I am exceptionally happy I signed the second semester of my third year away to The Spires. With a month of full-time work left to go, there are still so many things I want to try such as video tours of the apartments, blogging from our Birmingham & Glasgow locations and even attempting more team-related blogs. Therefore, watch this space for all the fun that is still to come!
Till next time,
Alex (Intern Sales Administrator)